M&S: The Art of Making an Entrance

This weekend Marks and Spencer (M&S) released their festive TV advert, #TheArtofChristmas, the first set of a boxset style series of videos with a director whose previous clients include Icona Pop and Swedish House Mafia. This glitzy take on the season is part of their most digitally focused campaign to date so it is no surprise they chose our high resolution 3mm LED screen to take centre stage along with 18mm panels.


The fantastic back drop seen in the advert’s The Art of Making an Entrance section consisted of 15 door frames each made up of 5 LED panels. Each one was used as an individual module of 250mm x 250mm to create the frame and they were individually controlled and mapped for the relevant content. We also provided a big screen of 18mm panels to display key marketing messages such as The Art of Christmas and Only M&S.


Below you can see one of our behind the scenes pictures that show some of the work put in to create the advert. For more information about how an innovative solution like this can assist in your marketing and advertising, call 0330 1332 688 or email info@fonix.co.uk.