The Creative Brief
Ralph Lauren, the American lifestyle brand, chose Fonix to design and implement two bespoke advertising structures to mark their 10th anniversary as the official outfitter of Wimbledon. Ralph Lauren wanted to celebrate the milestone with their customers in a visually exciting and entertaining way.
Our solution was to create a bespoke solution that offers an engaging retail experience. Two 2.5m x 1.5m 3mm LED screens were inset into the external walls of the New Bond Street flagship store with a vinyl overlay. This was supported by a TV in-store and audiovisual elements such as vibrational surface speakers. The screens showed live streaming of the Wimbledon games as well as promoting Ralph Laurens 10th Anniversary Wimbledon Collection.
This clever visual merchandising tactic gave store customers and passers-by the chance to follow Wimbledon’s matches live as they happened, whilst subliminally offering a unique ‘window shopping’ experience by showcasing their new line of products.