The Creative Brief
Gadget Show Live is a long term client of ours and we strive to find a unique and innovative solution every year. As an event focussing on technology, it is essential that each show is different while just as engaging on the last.
This year we returned as the official screen and production provider and we constructed the super theatre screen, made up of 8mm LED screens, and the running screen made up of 3mm. These high-resolution screens provided a great visual effect but also offered engagement opportunities. The super theatre screens were our launch of the multi widescreen display system where many big LED screens can be treated as one giant image. Live social media updates were then displayed across this, as well as core show content and video productions. The 3mm running screen was custom programmed by us to allow for crowd gaming with laser triggered timing.
The social and crowd gaming aspects of our service helped to engage the audience of 75,000 visitors. Some key facts about the engagement of this year’s audience:
Average dwell time: 5 hours 35 minutes
Average spend: £1,136