Experiential Marketing Installations - Fonix LED

The Creative Brief

Dyson wanted to create a “pop up” exhibition space in the centre of London with a bright, moving image around the entrance, whilst maintaining some transparency through the image to the space.

The “pop up” nature of the entire design (the rest of the building constructed from an inflatable structure recently purchased by Dyson) meant that the Fonix team had to complete the install in a very short time, working through the night.

The Solution

The Fonix team came up with the perfect solution using the super bright, curved mesh 18mm LED screen, to create the exact effect Dyson were looking for.

This lightweight screen has many uses, and with its flexible ability to curve in a convex or concave manner, Dyson could see the potential for the LED screen, and set about designing the animated graphics in house.

The Results

With meticulous planning, and working closely with Dyson and the exhibition stand designers, Fonix delivered the solution with complete installation delivered overnight and the project was a huge success.

Equipment used:

Litec truss structure LL18 curving screen

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