The Creative Brief
The Bristol International Balloon Fiesta is the largest hot air balloon event in Europe. The event attracts over 150 hot air balloons from right across the globe. This spectacular annual event is held over four days each August at Ashton Court Estate. The event along with a stunning collection of air balloons taking to the skies, features a large number of great trade stands, fairground rides and entertainment.
Event organisers chose Fonix to provide a full Event TV service for the event. Fonix supplied on site LED screens and streamed live content each day to 1000’s of people watching the day’s events online. Bristol Balloon Fiesta is a busy event for the Fonix team which presents several challenges including multiple presenters being co-ordinated while airborne and more than 40 hours of programming involved.
Fonix deployed a camera crew to the event who provided live filming from very early in the morning to cover the dawn mass ascents and carried on into the late evening to capture the Night Glow displays. Using long range HD microwave links, the Fonix film crew were able to stream live footage from the balloons and around the arena.
As well as providing video feeds for screens, feeds were also provided to a Local TV station for recording for future use in small daytime programmes. Using a combination of both pre-recorded content, graphics and Chroma keying, Fonix provided a mixture of interactive and visual displays for the audiences on site.