How can VM principles inspire your use of retail technology?

In our post about how instore technology can improve your visual merchandising, we looked at how it relates to visual merchandising principles and branding. If you’ve already decided that you are interested in visual merchandising technology, read these ideas and tips for instore tech using fundamental product display techniques and visual merchandising principles, illustrated by photos of our own projects.


  • Colour blocking
    In the same way that you’d colour block products and props, you can use colour blocking LED to accentuate store highlights. One way to do this is to use colour-blocked panels in whatever design you like, or if you’d like to integrate a screen into a section of the store, this can be used as a great way to engage shoppers.



  • Product styling
    Consider the way you want your visitors to process the information. We read from left to right but that doesn’t mean that horizontal displays are always the best option as vertical displays can have more impact. This idea can be integrated with any digital solution you use.



  • Less is more
    If you’re after a minimalist, modern style, then instead of having an entire window of LED screen, why not use a few modules to create certain shapes and effects? For instance, have a look at the LED doorframes we created for Marks and Spencer’s Christmas advert.



  • Pyramid principle
    The pyramid principle, also known as triangulation, involves using a high focal point to create a triangle effect. A simple option could be to use window display screens or digital signage focussing on triangular shapes in your visual content. Alternatively, the triangle effect can be achieved with LED panels by building them as pyramid style blocks and using an LED facial to cover elements, turning it into a perfect triangle for which specific content can be created.



  • Symmetry/asymmetry
    Many people will automatically defer to the rule of three as it creates asymmetry which draws the customer attention. Symmetry can provide a simple and uncluttered approach but often unbalanced displays can be more eye catching. When something is odd rather than even, it takes longer to process and keeps the eye moving around.



  • Repetition
    Every display should have a focal point but if you’ve got one that’s eye catching enough, use it as a feature items and employ identical elements positioned in the exact same way to stand out and pack a punch.


  • Group like with like
    Create a logical product arrangement by collating similar items and grouping like with like. Coordinating colours, patterns or textures can help to maintain order and balance the look of your display. This streamlined approach will also help customers to identify areas of interest which can mean an additional increase in sales.


Find out more about digital retail solutions here or call us on 0330 1332 688 to discuss your next big idea.